1. Tell us a little bit about who you are and where we can find your store?
I have a theatrical background and still tread the boards,sing in a gospel choir and play guitar.
I've always loved fashion and clothing and op shopping and collecting so it was a natural progression to combine all of these things and open a Vintage shop named Once More,with Feeling in Seddon, Vic :)
2. Does your store have a theme or focus?
I guess my stores theme or focus is Vintage clothing and accessories for men and women as well as Vintage style clothing and accessories that are predominantly designed and made locally. It was very important to me that anything that was new had to come from within Australia. I've made an exception with Miz Mooz shoes but that's just because they are so fabulous :) I also stock mostly Australian vintage labels, you'd be surprised at the quality and abundance of designers we had.
3. What kind of products and brands do you stock?
Other than Vintage I stock the following independent designers :- The Magic Thread Cardigans, Retrospec'd clothing, Erstwilder, Jubly Umph, Peta Pledger, The Moby Duck, Kate & Rose, Miz Mooz shoes, Sun jellies baskets, Wendy and Holly jelly shoes, Catch a Thief Sunglasses and Miss Fun Bags.
4. What things are inspiring you lately?
I'm inspired by a lot of things. Art, film, theatre, fashion now and in the past,different
cultures, colour, patterns, fabric, sustainability, design, street fashion, flowers and people.
5. How long have you been in Business. I've been open a little over 2.5 years.
Find Jo on facebook and instagram
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You know you are a badass feminist babe but sometimes you feel like you need a little something to help you display this to the world. A token perhaps, or a little saying. Something that, every time you look down at your shirt or catch sight of your bag, you are reminded of it and smile to yourself...
Jubly-Umph feminist enamel lapel pins are just the thing you need! they serve as little reminders you can wear every day. reminders that you are brave and strong. That you can take on the world, become a hero or just tell everyone to fuck off(some days are like that)!
They are little and gold and shiny and let you display your girl power pride!
I have a confession to make- About 18 months ago I made a big mistake that almost ruined my business. I lost sight of what my purpose was and I focused on just investing more and more money and almost bankrupted myself.
A big part of this was around the creation of handbags. The time they take to design and make, the cost involved in ordering them and then numbers of bags I had to make meant that there was little time and effort left for creating other things.